Grassroots Story Works equips changemakers to bring their vision to life through narrative story and strategy. We offer comprehensive digital organizing, communications, and marketing designed to move people and build power.

Our Services

  • We help you find the right words and the right framing to talk about your work in a way that feels true to your values and resonates with the people you need to reach.

  • We create social media plans, content calendars, captions, graphics, and toolkits that are aligned with your mission and tailored to your audience.

  • From fundraising appeals to action alerts to regular updates, we write and design email content that keeps your community informed, engaged, and ready to act.

  • We help you write press releases, pitch stories to reporters, and prepare for media opportunities so your voice is represented accurately and powerfully.

  • We design logos, brand guides, campaign visuals, and social media assets that reflect who you are and help you show up consistently and professionally.

  • Whether you're launching something new, responding to a crisis, or building a long-term strategy, we offer planning support to get your message where it needs to go.

  • We create strategic online campaigns that include petitions, email actions, and social media efforts to engage your base, build momentum, and drive meaningful change.

  • We design and maintain SEO optimized websites that are visually strong, easy to navigate, and built to grow with your organization.

Providing Communications, Digital, and Narrative Support since 2010

Meet the Grassroots Story Works Team

Grassroots Story Works was founded by Mo and Jasmine Banks, two longtime partners in life and movement. We started this business to bring the independent work we’ve been doing for years under one roof so we can continue to offer high-quality communications, digital, and narrative support to the people and projects we believe in.

We bring more than a decade of experience in strategic communications, storytelling, campaign development, and digital organizing. Our backgrounds include work in civic engagement, abolition, mutual aid, disability justice, LGBTQ+ advocacy, narrative strategy, and environmental justice.

Our approach is relational, strategic, and deeply committed to justice. We are passionate about making communications feel aligned, accessible, and impactful, not extractive or performative.

At Grassroots Story Works, we’re in this for the long haul. We believe that powerful movements need powerful messaging, and we’re here to help shape it with care and intention.

  • Co-Founder

    Mo is a seasoned communications strategist with over eight years of experience amplifying mission-driven organizations through impactful storytelling, digital marketing, graphic design, and media relations. From securing national media coverage to designing innovative campaigns, they specialize in crafting strategies that elevate visibility, inspire action, and drive meaningful change.

    As a consultant, Mo has partnered with non-profits, small business owners, and independent filmmakers who are in need of high quality, consistent communications, marketing, and design support. Whether building comprehensive communication plans, designing reports, managing social media strategies, or creating compelling content, Mo is dedicated to helping clients achieve their goals and make a lasting impact. They are knowledgeable in voting rights, environmental justice, and queer/transgender rights.


  • Co-Founder

    Jasmine Banks (she/her) has more than 15 years of progressive advocacy, movement building, and organizing experience. She spent a decade dedicated to leading an intervention campaign, UnKoch My Campus, addressing the impact of far-right billionaires leveraging their philanthropic donations in higher education to erode democracy. During the campaigns she organized multiple campuses, coalitions, and provided movement support to hundreds of students, educators, and community activists. Jasmine has traveled to a number of higher ed institutions to speak with students and faculty about donor transparency and academic freedom. Jasmine is also a former licensed therapist, Chief Marketing Officer, and Executive Director of Generation Common Good.

What Our Clients Say

  • "Working with Mo was an absolute gift. They created a distinctive look for our campaign and managed our social media presence with political sensitivity, creativity, and fast responsiveness. Mo combines deep knowledge of platforms and algorithms with an instinct for tone and timing — every post landed just right. Their work amplified our message and brought in thousands of new followers who are now part of our community."

    -Katja Esson, Director
    Razing Liberty Square

  • "Mo is a joy to work with, and a consummate professional. I have been nothing but impressed by and pleased with Mo's creativity, commitment and enthusiasm. As a one person administrator, I am extremely grateful to have Mo as a thought partner, comms specialist, and creative strategist. I would recommend Mo to any and everyone!"

    -Natalie Bullock Brown,
    Director of Documentary Accountability Working Group

  • "Collaborating with Mo Banks as our communications consultant is an immensely constructive and rewarding part of my work life. In pursuit of SEHN’s mission to use science, ethics, and law to help create and sustain a just and healthy world, our needs range from the design of very serious material to communications with a lighter touch. Mo always delivers and delights. Whether it’s our monthly newsletter, fundraising outreach, design and updates for our websites, or a social media project, their ideas—and realization of those ideas—are always on point and admired. "

    -Carmi Orenstein, MPH,
    The Science and Environmental Health Network (SEHN)